August 21st, 2025
The Exchange | Selling Roasted Coffee Wholesale Ep. 44
In this episode of the Exchange Coffee Podcast, hosts Mark Inman and Todd Mackey talk about selling roasted coffee. They introduce the Four P's framework—Point of View, Presence, Persistence, and Pricing. The discussion emphasizes the importance of focusing on whole bean sales in your own coffeehouse, innovative packaging solutions, building community presence, and understanding pricing strategies to enhance profitability and customer loyalty.
Episode Notes
- 00:00 Introduction to Selling Roasted Coffee
- 02:48 The Four P's Framework
- 05:22 Focusing on Whole Bean Sales in Your Own Coffeehouse
- 08:15 Innovative Packaging Solutions
- 10:54 Building Community Presence
- 16:43 The Importance of Persistence
- 29:38 Understanding Pricing Strategies
Featured on this Episode
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Todd Mackey
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Mark Inman
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